Gameplay revolves around reacting to sudden announcements from an unknown entity, referred to as "they". Each warning is promptly displayed on a television set, which players must quickly turn off to prevent a dreadful fate. Following the pitch-black screen, players must try to survive for as long as possible.
The objective is to effectively manage a countdown timer, where each passing second decreases the likelihood of survival. To prolong their existence, players must keep the television off, a rather straightforward yet demoralizing task. Without external assistance, they are essentially on their own against the predominantly unseen threats.
This eerie experience can be accessed directly from a browser, without the need for registration or a software download. The game, played solely within a digital space, assumes its solitary struggle is the player's chief concern.